Internal Controls - Free Essay Example

Sample details Pages: 3 Words: 979 Downloads: 9 Date added: 2017/09/17 Category Industry Essay Type Argumentative essay Did you like this example? Internal Controls XACC 280 Crystal Riley Sanford September 10, 2010 Instructor Glenn Dakin Internal Controls Internal controls are the measures a company takes to do accomplish two primary goals; protect their assets from employee theft, robbery and unauthorized use. Internal controls are also used to increase accuracy of company financial information, reducing the risk of errors (accidental) and irregularities (intentional) (Weygandt, 2009). Sarbanes-Oxley Act of 2002 The Sarbanes-Oxley Act of 2002 (SOX) was put into effect because of the corporate scams that were being committed in that time period. Congress passed the act to force companies to keep closer tabs on their internal controls. Under SOX, companies are required to â€Å"develop sound principles of control over financial reporting† (Weygandt, 2009). According to Wegandt (2009), corporate executives have complained in about the time and expense that is involved in monitoring internal controls, but it has been proven that investors are less likely to invest in a company that does not comply with SOX. So SOX has affected internal controls in a positive way because a company is more likely to attract investors on top of that company having more accurate records. Even if it were not for the investors, companies will see less fraud and a higher amount of accuracy in their records by complying with SOX. As part of SOX, companies are also required to report any deficiencies in their internal controls. Because investors are more confident and comfortable with a company that complies with SOX, it is true in turn those investors lose confidence in a company that has deficiencies in its internal control. With this lose in confidence is the risk of a drop in stock prices. Internal controls can only provide a company with a certain amount of assurance that their assets are being protected. For example, in the accounting office at Wal-Mart, the cash is required to be balanced three times a day; before we start work for the day, after the pick-up (counting registers and making the deposit) and before we leave. This is an internal control that helps us locate where an error occurred limits the window of opportunity to steal money. Cameras, of course, are also put in place to review in case an incident arises. Limitations of Internal Controls One example of the limitation of control is the safeguarding of assets such as store merchandise and office supplies. In most if not all company policies, it is stated that if you take something from the supply closet for use other than work, it is considered stealing. However, a majority of employees have the attitude that a pen will not make a difference, or a notebook, or a stapler, but it is still considered stealing, as is taking a $0. 0 candy bar from a register. It is unreasonable to keep tabs on supplies that employees use, especially for businesses that have a lot of office use and a lot of employees. Employees who are c aught can be dealt with; otherwise it Is left to the integrity of the employees. â€Å"Control is most effective when only one person is responsible for a given task† (Weygandt, 2009). One example of such a control is one person per cash box. If it is not possible, an audit of the drawer should be performed when the next person signs on. Recently the cash office had a register that was short. Upon research, six different people at been on and off that register all day. At that point it is impossible to determine the responsible party. As a result, all employees who operated that register received a write up for the missing money. Why were proper controls not exercised? Because of the human element. In order for proper controls to take place, only one person can use a register at a time or else an audit is required. Only management can perform audits. This can be time consuming and conflicts with the time constraints and the other responsibilities that an employee needs to or feels they need to complete. Nothing usually happens anyway, right? There are certain areas that internal controls are easier to keep track of and other areas where they are fuzzy. For example, entering data and having limited tasks in an area increase the effectiveness of internal controls. In other areas, such as cash handling combined with customer service and other various tasks, those internal controls may not seem as important concerning the register as it does stock. Comparison of Internal Controls Establishment of responsibility and segregation of duties are similar in that one person is assigned and responsible for a certain asset. In establishing responsibility, it is easy to determine who made a mistake and how it was made because one person was responsible. In segregation of duties, one person is assigned to a certain task alternately. For example, having one person count the cash in the office and having the other key it into the system, to ensure numbers are n ot being changed to make everything appear balanced. Physical, mechanical and electronic controls are used to safeguard assets and enhance the security of them (Weygandt, 2009). Examples would be keys only assigned to cash office personnel, the code on the vault, time clocks and video surveillance. Independent internal verification is way of double checking the information reported by employees. For example, managers are not directly associated with the accounting office and they check the daily work completed by accounting office employees on a weekly or semi-weekly basis to ensure that all reports and numbers match. Internal controls of every kind are very important in maintaining accurate records and in discouraging unethical behavior performed by those who have been made responsible for certain controls. If internal controls are being carried out properly, a company will only stand to gain from the ‘hassle’ of complying with SOX. Resource Weygandt, J. J. , Kim mel, P. D. , Kieso, D. E. (2008). Financial accounting (6th ed. ). Hoboken, NJ: Wiley. Don’t waste time! Our writers will create an original "Internal Controls" essay for you Create order

Biography Of Sigismund Schlomo Freud s The...

Sigismund Schlomo Freud was an Austrian born neurologist, more widely known as Sigmund Freud and often regarded as the father of psychoanalysis. Possibly his most notable work , psychoanalysis , or ‘’the talking cure’’ as it is now known, was developed to help the mentally ill through dream analysis .One of his earliest influences was the French doctor , Jean Charcot, who employed hypnosis in treating his patients’ hysteria. Unlike Charcot, who was trying to cure those who suffered from hysteria, Freud was engrossed with the causes of the disease. Freud’s friend and colleague, Josef Breuer, helped him in advancing methods by collaborating with him on the book ‘’Studies on Hysteria’’. He then went through a period of self-analysis and further expanded his studies about the meaning of dreams which then led to the publication of his book ‘’The interpretation of dreams ‘’. One of Freud’s most significant followers was the young Carl Jung. The two collaborated very successfully at first , with Freud regarding Jung as his protà ©gà © but later on separating due to Jung’s disagreement with Freud’s theories. Despite being considered false and extremely controversial, his theories continue causing disputes within the science community to this day. One of the most universally criticized and disputed of Freud’s theories is that of the psychosexual stages. According to him, a person’s personality develops in five fixed stages, at each of which the person’s energy force, or libido as heShow MoreRelatedSigmund Freud s Theory Of Psychology1568 Words   |  7 Pages Freud Sigmund Yifan Wang Current issues in history Vanier College 2014-11-11 Freud Sigmund In the 19th century, people progressed toward a new era of scientific revolution with new inventions and technologies. Doctors find treatment to heal cancer and people lives longer than before. On the other hand, Freud Sigmund the Jewish psychiatrist offered a new cure to mental illness that individual suffers from (The European Graduate School, 2012). Although he may have the most of influence

P Japan Skii Case Free Essays

PG Japan: SK-II Globalization Case SK-II is a high-end skin care product, which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters, the wealthy Japanese society gives PG a large market to target. We will write a custom essay sample on P Japan Skii Case or any similar topic only for you Order Now Also, the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps, which is more than the number of steps of any other skin care products used in the rest of the world (1, p. ). Overall strategy of the of the organization Given this product’s success in Japan for 1999 ($150 million in sales), PG is considering expanding its SK-II into a global brand. When doing this, management has to consider how the Japanese market compares to the other markets being proposed (China and Europe) as part of their international expansion. They should also do a thorough analysis of each of the markets being considered for this product, and an analysis of their competitors’ firm wide international strategy. Because the Japanese market is very different from these other markets, the same level of success cannot be guaranteed. This includes the distribution channel and the supporting industries, e. g. , TV advertising is relatively cheaper in Japan than in Europe. Models and Theories PG’s International Business-Level Strategy. Porter’s model suggests that international business-level strategies are usually grounded in one or more of these home-country factors (1, p. 274). Based on Porters model, the firm’s strategy, structure, rivalry and demand conditions seem to be significant for PG’s international business-level strategy. Firm strategy, structure, and rivalry:  SK-II is the result of the combined ingenuity of PG’s most talented technologists from its worldwide labs, as well as the specific expertise from a Japanese group. This combination worked well because it reflected the best of PG’s consolidated R;D while catering specifically to the needs of the Japanese market (2, p. 8). Being a global company headquartered in the U. S. makes it easier for P;G to bring its global talent to its home-country so that it can improve its R;D capabilities and thus have a competitive advantage. Having a pre-existing global structure may also make it easier to adapt this product to the needs of those other countries where P;G does business. When considering expanding the SK-II market, this competitive advantage should be considered. Demand conditions. The initial product opportunity for SK-II came about from U. S / global demand for an improved facial cleansing product (2, p. 8). That spawned the creation of SK-II as well as other products developed to meet these needs. Because SK-II was developed in response to the demand conditions in Japan, it became a highly regarded cosmetics product and survived the ferocious competition in the Japanese market; thus proving to be a competitive advantage. Furthermore, having a certain amount of understanding of the emerging Asian economic powers, P;G realized that fashionable people in countries like Korea, Taiwan, Hong Kong, etc. closely follow the fashion trends in Japan. Therefore, by entering the Japanese market and securing a substantial level of market share, P;G could have also created further competitive advantage for entering those emerging Asian markets. This strategy may even prove true in the case of entering the Chinese market. However, one may argue that China is a poorer country, but the populations in Hong Kong, Taiwan and Singapore are basically ethnically Chinese. Therefore, their habits should be much closer than that between Japanese and Chinese. Hence, with the successful entry into the Hong Kong market, Taiwan markets can be used as a direct test of the level to which Chinese women will accept the demanding procedures of SK II (2, p. 6). P;G’s International Corporate-Level Strategy International Corporate-level strategy can be classified into three different types: multidomestic, global, or transnational (1, p. 277). November, 1999 was an interesting point of time for P;G because the firm’s corporate level strategy appears to be shifting from a multidomestic strategy to a transnational, or perhaps global, strategy. This is being done through the O2005 initiative, and explains some of the struggles P;G may face trying to expand the SK-II product globally. As discussed in the case analysis, P;G was â€Å"in the midst of a bold but disruptive Organization 2005 restructuring program. As GBU’s took over profit responsibility historically held by PG’s country-based organizations, management was still trying to negotiate their new working relationships. † (2, p. 1) This quote explains P;G’s international corporate level strategy, both where it was, and where it’s trying to go. A tell tale sign of a multidomestic corporate level strategy was for P;G to have profit responsibility held by their country-based organizations. A multidomestic strategy has strategic and operating decisions decentralized to each country to allow products to be tailored to each local market (1, p. 277). The opposite is true for a global corporate strategy. Under an international global corporate strategy, products are standardized across all markets and economies of scale are emphasized (1, p. 280). This was the direction P;G was headed in when GBU’s took over profit responsibility. In fact, this structure is very similar to a ‘worldwide product divisional structure’ which supports the use of a global strategy (1, p. 280). However, during the SK-II development through the expansion proposal, P;G’s international corporate strategy appears to be a transnational strategy, which combines aspects of the two aforementioned strategies. This is done in order to emphasize both local responsiveness and global integration and coordination. This is true with the SK II project. When the SK-II product was first created it was done so on a global level to meet a global demand. The product was then localized for the Japanese market. For instance, separate marketing teams were used in the U. S. and in Japan to develop this product for each market (2, p. 8). By first creating one product to meet global demand rather than regional demand, P;G was able to achieve economies of scale and efficiencies by having one R;D team working on a product that would meet many regions needs. However, P;G then allowed each region some flexibility in how they marketed, priced, and distributed this product. This was a big reason for SK-II’s success in Japan. It is apparent that P;G has adopted a transnational strategy. In line with the characteristics of that strategy, P;G is considering expanding a product proven to be successful in a demanding (Japanese) market in to other markets. By doing so, P;G will need to rely on aspects of a global strategy that uses a standardized product for the global market such that the competitive advantages in the home-country (Japan) can be leveraged out globally, thus achieving economies of scale. P;G will also need to rely on aspects of a multidomestic strategy that pays great attention to various unique features of different markets. For the Greater China market and the European market, P;G will need to make an effort to fit into the local environment in order to achieve success in a different culture from Japan. In order for this transnational strategy to work for the SK-II expansion, the P;G corporate structure must have good communication and flexibility. Without that, a transnational strategy will not be as effective, and the SK-II expansion may not succeed. Industry environmental analysis: Porter’s ‘The Five Forces of Competition’ Model Paolo de Cesare knew there were significant risks in his proposal to expand SK-II into China and Europe. This skin care line from P;G has been a huge success in Japan, a country where customers, distribution channels and competitors were different from those in most other countries. The Model of ‘The Five Forces of Competition’ helps describe the current situation of SK-II in Japan as well as analyze the Industry Environment in P;G’s target market for its skin care line. This information can be used by P;G when deciding whether or not to launch SK-II in China and the United Kingdom. Japan:  In this special market, where the world’s leading per capita consumers and highly sophisticated users of beauty products are, the threat of a new entrance seems to be very low. There exist entry barriers that make it difficult for new firms to enter this particular market. Among these barriers is the difficult access to the complex Japanese distribution system and the product differentiation of the very competitive companies that already share the market (3, p. 1). Companies as Shiseido, Lion, Kao, and Kanebo compete for market share, suggesting that with few big players in a slow growing market there is strong rivalry (4, p. 1). Furthermore, the low switching costs of the skin care products makes easy for competitors to attract buyers from the rivals, thus enhancing the competition. The threat of substitute products for SK-II in Japan is high because of the high innovative capacity of P;G’s competitors, Kao and Lion (5, p. 1). These Japanese companies spend huge amounts in research and development to be on top of the technological challenge. The bargaining power of the buyers is not the main factor to set the price, but competence for market share among competitors is. This lets customers have many options to choose from. Additionally, the bargaining power of suppliers doesn’t seem significant for this industry as well. China:  Just the opposite of the Japanese market, the Chinese market has a high threat of new entrances. The Chinese prestige-beauty segment is growing fast, at 30% to 40% a year and is very attractive for new firms to enter. Almost all-major competitors are already there: Lancome, Shiseido, and Kao are examples of companies selling products in China (6, p. ). The intensity of rivalry among the competitors is still low, because this growing market reduces the pressure for firms to take customers from competitors. However, the threat of substitute products is high, because the big players in the Chinese market are mostly global firms, with high innovative capacity. The bargaining power of supplier s and buyers is low. Europe:  Well-respected companies including Estee Lauder, Lancome, Clinique, Chanel and Dior crowd the field of high profile skin care products, resulting in high competence among existing competitors and a low threat of new entrances. The brands’ prestige and the loyalty of their sophisticated and beauty-conscious customers are high entry barriers. As in Japan and China, the threat of substitutes is high because of the brand’s globalization, and the fact that those companies can easily legally imitate their competitor’s new products. The bargaining power of the buyers is high because of the multiple options they have to choose from. As in the previously described markets, the bargaining power of suppliers is not significant. Five forces vs. market table | Japan| China| United Kingdom| Threat of new entrants| Low| High| Low| Bargaining Power of suppliers| Low| Low| Low| Bargaining Power of buyers| High| Low| High| Threat of substitute products| High| High| High| Intensity of rivalry among competitors| High| Low| High| The I/O and Resource Based Models of Above-Average Returns Regardless of what geographic market Proctor ; Gamble plan to enter with SK-II, they need to carefully observe and learn from those companies already in that market. They have to find out what it is that successful firms are doing to gain and maintain market share. The I/O model of above-average returns dictates that firms in the same industry generally possess the same resources and pursue similar strategies in order to achieve high returns (1, p. 14). On the other hand, P;G has to utilize its own resources and capabilities which are not similar to competitors in the high-end cosmetics industry. This theory is based on the resource model of above-average returns. The resource model maintains that firms in an industry generally do not have similar resources and capabilities, and that a firm’s unique resources provide a competitive advantage (1, p. 6). The best strategy for P;G to pursue in taking SK-II to the global marketplace is to congruously use these two models. In Japan, where P;G had a large market share in this industry, they utilized their extensive technological resources and extensive research and development. While these resources were spread over the cosmetics industry (each firm has extensive research and development and te chnological resources), P;G had the advantage of being a large corporation with deeper pockets than many competitors. With the decision of taking SK-II into the global marketplace looming, these two models serve as effective tools in determining which geographical markets SK-II can flourish. In some cases, as with the U. K. market, the application of these two models can reveal that it might be a better decision to enter a particular market. In the U. K. , many firms are fiercely competing for share in a saturated market. The firms’ resources and capabilities are spread thinly across the market. This makes it difficult to establish and maintain a competitive advantage. Contrary to the U. K. arketplace, the Chinese cosmetics market is still growing. P;G has the opportunity to leverage its own competitive advantages to enter this market with full force. While SK-II has little visibility outside of Japan (2, p. 6), P;G could use their Japanese market experience to develop an effective strategy for entering other markets such as China, Europe, and eventually the United States. They had establishe d market share in Japan, but the other geographical markets consist of different environments and different competitors who possess different resources and capabilities. As of 2004, P;G’s most recent challenge is entering the very competitive U. S. cosmetics market with SK-II. It is planned for release in America for February 2004, sold exclusively at Saks Fifth Avenue. Comparison to other organizations L’oreal Comparison. L’oreal has been one of PG’s major global competitors in the cosmetics industry. L’oreal’s transnational strategy has led them to be  the number one in  (#1 what? ) the world. In 1994 PG was number two but they have since dropped to number four. Part of the reason for this has been L’oreal’s ability to capitalize in the international markets. L’oreal has steadily become the leader in cosmetics by their ability to adapt their products to the global market and achieve a high level of efficiency. L’oreal’s transnational strategy has allowed it to build a strong global structure while still leaving room for different adjustments that might be needed at a local level. For example, L’oreal’s ‘Free Hold’ line (a mousse) was originally priced on the high end of the market, targeted for a higher class of consumer. Once it was realized that the market for their mousse products could be aimed at a younger or less affluent target, L’oreal released a studio line that was less expensive than the Free Hold line (7, p. 1). This example shows that L’oreal is willing to use different price levels in different regions or demographics. L’oreal has also adjusted its management structure by specific job function. For example, both U. S. and Europe have a VP of operations. This type of management allows for the businesses to implement necessary changes at the local level that might not be needed throughout the entire corporation. These factors allow for the continued success that L’oreal has when using a transnational business strategy on an international level. Proctor and Gamble is trying to go in a different direction than L’oreal when trying to expand their international business. PG mostly uses a global strategy where seven global business units that would take control and implement changes into the local businesses (2, p. 5). This approach uses the SBU’s to makes changes at the local level while still maintaining the best interest of the corporation. With SK-II, PG seems to be completing their transition from a transnational strategy to this global strategy. In a global strategy a company offers standardized products with strategies dictated from the main headquarters. This type of strategy produces less risk for PG, but it also lowers the chance for potential growth by letting local markets dictate their own strategy. With a global strategy, a business does not take into consideration the local demand by adapting their products to the needs of the people in that area. The global strategy essentially says that whatever the main company decides is best for the company no matter where it is located. (this is already mentioned above, and may be repetitive†¦also, no reference is made to the text where this was taken from) PG has a different corporate structure than that of L’oreal based on their different business strategies. PG has fewer managers that are in charge of the phases of business. For instance, PG does not have multiple people holding the same positions in different countries where they do business. This structure does not allow for as much adaptation to the regional needs of the consumers. Estee Lauder. The Estee Lauder Company prides itself on being one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products (9, p. 1). Under the Estee Lauder name there are many brands and line divisions including the self-titled Estee Lauder division. Similar to SK-II, Estee Lauder has a large international presence  (SKII is still only in Japan.. at least at the time of the case†¦should this be changed to say P;G? and sells principally through limited distribution channels to compliment the images associated with its brands (10, p. 1). By using a combination of global and multidomestic strategy, Estee Lauder’s strategy is much like the previously mentioned â€Å"transnational strategy† (1, p. 282). There are several top level executives that have a large responsibility to global operations. For example, Patr ick Bousquet-Chavanne is a Group President and is responsible for marketing, sales and financial direction of all brands within The Estee Lauder Companies in Europe, the Middle East, Africa, Latin America, and the Asia/Pacific region. However, he has also established consolidated regional Product Development Centers in Paris and Tokyo (10, p. 1). The Estee Lauder Companies believe in a strong central philosophy typically found in organizations that use a global strategy but also show the willingness for ideas to come from all areas of the business. Their multiple research and development sites in New York, Belgium, Japan, Ontario, and Minnesota prove this  (this just proves that headquarters has opened multiple centers for R;D†¦it doesn’t really prove that ‘decisions’ are made in regional areas of their business). In order to keep their product responsiveness quick, Estee Lauder’s company website speaks of manufacturing sites in the U. S. , Belgium, Switzerland, the UK, and Canada. Estee Lauder has found a successful mix of upper-end cosmetic products with  Estee Lauder  and  Clinique. While both products are priced with high-end cosmetics, they are differentiated enough to each bring in significant market share. From these results, The Estee Lauder Companies do well at mixing both a multidomestic and global strategy into a successful transnational strategy. Current State of P;G Currently the CEO of P;G is A. G. Lafley, a 1969 graduate of Hamilton College (not Harvard), who was previously in charge of the Beauty Care GBU. Under Lafley’s leadership, P;G has drastically changed its corporate structure and focus. Within the last year or two, P;G has outsourced all of its back-office operations, including $3 billion worth of IT business outsourced to IBM (13, p. 1). This recent outsourcing trend also includes many of the Global Business Services (GBS) that were a major part of the corporate structure in 1999. Now GBS’s like Finance and HR have been outsourced so that P;G can focus on concentrating on its core products and competencies (14, p. 1). According to its most recent annual report, P;G’s core competencies are ‘branding, innovation, and scale’, and this focus can be seen in the business decisions made by Lafley (11, p. 6). P;G’s corporate structure has gone through a restructuring that consists of more than just the reduction of unnecessary GBS’s. The international corporate strategy of P;G has clearly become transnational. There are currently 5 GBU’s which work to provide speed to market, as well as centralized product control for P;G. The GBU’s work closely with seven Market Development Organizations (MDO’s) who work with the local customers and country business teams to develop the right product mix for over 160 countries that P;G does business. (11, pp. 5 – 7) The coordination between these two groups shows P;G’s focus on using a transnational strategy to become a profitable global business in the 21st  century. Recommendations China:  We recommend P;G enter the Chinese market. As was previously discussed, the tremendous growth potential of this market is well worth the high import tariffs and government delays in the import process. If anything, these delays only further stress the importance of starting the process of entering China now, rather than later. There is also a risk of profit loss due to counterfeiting in China. However, because competition has already begun to enter the market, it is extremely important for P;G to also enter to take advantage of the increased growth rate while it exists. Europe:  We recommend P;G do NOT enter the European market. This market appears to already saturated, and growth in the region does not appear to be very strong. We are also concerned with the modest forecasted gains in relation to the expected losses incurred entering this market. P;G does not have expertise dealing with the perfumeries in Germany and France, and so we recommend that they look to acquire/partner with another company who has proven success in this region, should they decide to expand into these markets. Perhaps the recent acquisition of Wella could provide this kind of expertise. With the mixed results from the testing done in the UK, we recommend P;G do some more subjective research in this area before deciding to expand the SK-II line here. Japan:  We recommend P;G expand the SK-II product line in Japan. This is the home country for the SK-II line, and has already established a market for the product. While the slowing market growth and increased competition will result in companies having to fight for market share, SK-II’s proven success here should help this product line as it expands. A more plentiful SK-II product line may also help solidify its brand name as it expands to other countries. How to cite P Japan Skii Case, Essay examples

Literature Definition Essay Example For Students

Literature Definition Essay The definition of literature, in the broadest sense, is everything that has everbeen written. Anything from the earliest poems of Homer, to todays web pages,can be considered literature. But for a specific sense, there are various kindsof literature. Literature can be written in a specific language, like EnglishLiterature or be written by a specific culture, such as African Literature. Butliterature really means more than printed words. It is considered a fine art. The word literature comes from the French phrase belles-lettres, which meansbeautiful writing. When a piece of work is called literature, it isusually considered a great work of art. There are two main classes ofliterature: fiction and nonfiction. Fiction is writing that an author createsfrom the imagination. Authors may include personal experience, or facts aboutreal people or events, but they combine these facts with imagined situations. Most fiction is narrative writing, such as novels and short stories. Fictionalso includes drama and poetry. Nonfiction is factual writing about real-lifesituations. The principal forms of nonfiction include the essay, biography,autobiography, and diary. People read literature for a variety of reasons. Themost common reason for reading is pleasure. People read to pass the time, or forinformation and knowledge. Through literature, people meet characters they canidentify with, and sometimes find solutions for their own problems. Withliterature, a person can often understand situations they could not otherwiseunderstand in real life. Often, just the arrangement of the words can beenjoyable, just as a child likes the sound of Ring Around the Rosie, eventhough they might not understand what the words mean. There are four elements ofliterature: characters, plot, theme, and style. A good author has the ability tobalance these elements, creating a unified work of art. The characters make upth e central interest of many dramas and novels, as well as biographies andautobiographies. A writer must know each character thoroughly and have a clearidea about each ones look, speech, and thoughts. Motivation is the reason forcharacters actions. A good writer will be sure that the motives of a characterare clear and logical. Setting is where a characters story takes place. Theplot is built around a series of events that take place within a definiteperiod. It is what happens to the characters. No rules exist for the order inwhich the events are presented. A unified plot has a beginning, middle, and anend. In literary terms, a unified plot includes an exposition, a rising action,a climax, and a denouement, or outcome. The exposition gives the background andsituation of the story. The rising action builds upon the exposition. It createssuspense, or a readers desire to find out what happens next. The climax is thehighest point of interest, also a turning point of a story. The denouemen t isthe conclusion. The theme is the basic idea expressed by a work of literature. It develops from the interplay of character and plot. A theme may containmorals, to warn the reader to lead a better life or a different kind of life. Aserious writer strives to make his work an honest expression of sentiment, ortrue emotion. They avoid sentimentality, which means giving too much emphasis toemotion or pretending to feel an emotion. A writer of honest emotion does nothave to tell the reader what to think about a story. A good story will directthe reader to the authors conclusion. Style is the way a writer uses words tocreate literature. It is difficult to enjoy a storys characters or plot withoutenjoying the authors style. The style of an author is as important as what heis trying to say. Point of view, or the way a story is presented, is anotherpart of style. A writer may tell a story in the first person, using the pronounI, as though the narrator were a major or minor character in it. Or, the writermay use the third person method, in which the narrator stands apart from thecharacters and describes the action using such pronouns as he and she. There aretwo types of third person views: limited and omniscient. In the third personlimited point of view, the narrator describes the events as seen by a singlecharacter. In the third person omniscient, or all knowing, point of view, thenarrator reports on what several characters are thinking and feeling. Reading isan intently personal art. There are no final rules for judging a piece ofwriting. Often, peoples judgment of a work can change as taste and fashionchange. Yet the classics continue to challenge readers imaginations and giveageless advice. Shakespeare will most likely be as popular a hundred years fromnow as he is today. That is power of literature. Literature is timeless. .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .postImageUrl , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .centered-text-area { min-height: 80px; position: relative; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:hover , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:visited , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:active { border:0!important; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .clearfix:after { content: ""; display: table; clear: both; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:active , .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .centered-text-area { width: 100%; position: relative ; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:hover .ctaButton { background-color: #34495E!important; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5 .ub09c2b96bdd46bb01a1f00f6a3c0b6c5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub09c2b96bdd46bb01a1f00f6a3c0b6c5:after { content: ""; display: block; clear: both; } READ: Comparison of Mother Figures in Medea and Mother Courage EssayEnglish Essays

Tragic Night Essays - Federal Bureau Of Investigation,

Tragic Night A Tragic Night The dark sedan pulled quietly in front of a comfortable family home located in the Broncs. The brick residence stood silent and dark in the early hours of the morning, looking much like the rest of the houses in the neighborhood. However, inside this house lay the prosecution's sole witness in the most important case in the history of the state. Without him, the trial could not go to court. His life was in danger. Federal agent Michael Black stepped from the car with two colleagues and the three men made their way carefully and quietly to the boy's bedroom window. Agent Black stood watch with his pistol drawn and ready. The FBI didn't normally do this sort of thing, but in this case there was no other choice. His colleagues quickly snatched the sleeping boy from his bed, covering his mouth, and threw him into the waiting car. Agent Black briskly hopped into the driver's seat and eased the car off down the road. The boy, Richard Thompson had witnessed what was turning out to be the most important case in the state's history, and after the FBI had uncovered the Mafia link they were left with no choice but to take Richard into safety. They presumed that the Mafia was watching every move made by the boy and his family, and the FBI could not risk telling the boy's mother or any other family members. Richard sat in the backseat, squeezed between two agents. He was confused, still half asleep and luckily, very quiet. The dark car turned off the freeway and drove carefully down what seemed to bean unused dirt road. They were taking him to an FBI safe house, to reduce the risk of him being found. As the car turned a corner and picked up speed, a single shot was fired. The gunshot rang throughout the trees. Agent Black looked in the back only to see that the agent on the left side was leaning on Richard, and the other agent was frantically trying to move the body. He had no idea what to do, but he knew that he couldn't take the boy to the safe house. He suddenly stepped on the gas and spun the wheel. The car turned a full 180 degrees as he continued to accelerate. The car raced past the spot where the first shot was fired. Instantly, another shot was fired hitting the second agent in the face, automatically killing him. Once back on the freeway, Agent Black picked up his mobile phone and rang his boss. We've got a leak. He spat out quickly, Shots were fire and John and Ralph are dead, but the kid's still alive. I've got to get him somewhere safe fast. OK, OK. Where are you taking him? his boss asked. I don't want to say. Your phone could be bugged. Ring me back from a pay-phon e. Then he promptly hung up. After losing the car that was trailing him, he turned slowly off the freeway and made his way quietly down a suburban street. He parked outside an old weatherboard house and carried Richard around the back. He forced open an old wooden door and carried the boy down the stairs to the basement. His mobile rang. Mike. That you? It was the boss. Yep. I've got the kid and I'm at my parent's house. What! It's not safe! The boss said angrily. He trusted Mike, but Richard was a very important witness. Don't worry. I'm in the basement. They wont even know I'm here. Agent Black was calm now and had time to think. OK, but keep it that way. The boss said reluctantly. We need the kid. No witness, no trial, you know the story. Get some sleep and I'll come down tomorrow in person. Sunlight shined in through the vents along the east wall as Agent Black woke to answer the door. He was still dressed, but had been sleeping and was not fully alert. He opened the door and yawned. Before he had even closed his mouth, the assassin shot the silenced pistol, putting a neat hole through his head. The assassin then stepped over the body

Evolution in the English Language

Evolution in the English Language English is now indisputably an international language. It even has a new acronym: ELF, or English as a Lingua Franca. However, unlike French or Latin, the original LFs only of the European world, English is literally everywhere, and is the default language for many industries and fields of study and employment.Advertising We will write a custom article sample on Evolution in the English Language specifically for you for only $16.05 $11/page Learn More Whether you are travelling, living abroad in an Anglophone country, or studying English in school, you will find that there is not just one variant of English. If you are not careful, you can run afoul of regional differences in word usage that can embarrass or inconvenience you, and may detract from the clarity of your writing. Because of the mix of ethnicities that makes up the USA, American English has evolved along different lines. Thus, a British speaker and an American speaker can find themselves talking at cross purposes unless they understand the idiomatic differences between the two regional forms of the language. The following are some examples from personal experience: Consider the classic error made by a British hotel guest when suggesting to an attractive young person that they sightsee together the following day. â€Å"Shall I come round and knock you up in the morning?† asks the Brit, and the American wonders why this ill-mannered lout wishes to get her with child. The phrase â€Å"to knock up† is US slang for getting someone pregnant. He could have said, â€Å"Shall I knock on your door in the morning?† and this international incident would have been averted entirely. And by the way, the phrase â€Å"young person† is another Briticism, albeit one that may be a bit vintage. Americans would speak of a â€Å"young lady† if they have any manners. Another classic mistake can occur in a â€Å"pub† (known to Yanks as a â€Å"bar†), when someone offers â€Å"cider†. In the USA, almost without exception, â€Å"cider† is unfiltered apple juice. It is served as an eco-friendly and often locally sourced alternative to less healthy â€Å"soft† (non-alcoholic) beverages such as Coke, Pepsi, Dr. Pepper or other overpriced mixtures of sugar water, caramel coloring, and marketing. In Britain, on the other hand, the term â€Å"cider† refers to a fairly potent (and tasty) fermented version of apple juice that can set the unwary imbiber reeling. Cider was once fermented enthusiastically everywhere in the colonies, as was Perry, or pear cider, but Prohibition nearly wiped that industry out. It making a comeback as an alcoholic drink, along with locally made sausage, and boutique beers, but it will be reliably referred to as â€Å"hard cider†.Advertising Looking for article on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More As l ong as we are on the topic of embarrassing mistakes, consider the word â€Å"rubber†. In the USA, this refers to the substance derived from latex, but also to male contraceptives, or condoms, which protect the male reproductive organ, or â€Å"pecker† (USA). In the UK, the word â€Å"rubber† refers to an eraser, and the â€Å"pecker† is the chin, meaning that â€Å"keeping one’s pecker up† is a phrase to use with care. Another pitfall phrase is â€Å"on the job†. In the USA, this means literally while working – as in â€Å"managerial training on the job†. In British English, on the other hand, this can refer to that most intimate of consensual interpersonal activities, so avoid this phrase unless you are sure of your audience! â€Å"Fannies† in the USA are what a lady sits upon, but in Britain, the word refers to her most female of parts. This is another word to avoid! Now that we are all thoroughly embarrassed, c onsider the word that, in Britain, is used to refer to cigarettes, or at least used to be; â€Å"f*g†. In the USA, this pejorative and offensive term for a homosexual should really be avoided entirely. Another explosive word, ni**er, seems to be used in the UK to apply to all people with dark skin. In the USA, this is called the n-word, and refers usually to those whose African ancestors were enslaved. These words have such hurtful connotations that the best strategy is to just find different ways to describe others. Moving on to happier topics, and remembering the popular modern adage, â€Å"Life is short; eat dessert first†, take note that the traveler who asks for â€Å"pudding† in the UK will be served a sweet ending to a meal of almost any type. In the USA, however, â€Å"pudding† means a very specific sweet; a soft composition of milk and eggs (or the modern food chemist’s equivalent thereof), cooked to a consistency that sticks to the spoon. A baked mixture of milk, eggs, and sugar, with bread cubes, cooked rice, pasta, or tapioca, generates a nearly endless ethnic and regional variety of â€Å"puddings† (bread pudding, noodle kugel, etc.). They can all be yummy in the hands of a deft cook. Likewise, â€Å"biscuits† in the UK are a â€Å"cookie† in the USA. American â€Å"biscuits† are actually a quick bread, not made with yeast, but with baking powder and a great deal of shortening (butter, lard, or vegetable fat). They are not sweet, but serve as a magnificent transport mechanism for gravy, drippings, butter, honey, maple syrup, sorghum syrup, or fruit preserves. A specialized American use of biscuits is strawberry shortcake, which originally meant a biscuit (salty) topped with fresh berries (sweet and tart) and whipped cream (richly unctuous and perhaps sweet).Advertising We will write a custom article sample on Evolution in the English Language specifically for you for only $16 .05 $11/page Learn More This is all fun, but there are additionally serious differences that anyone trying to live, work, or study internationally needs to remember. These divergences in practice are extensive and keeping a reference list at hand or bookmarked on the computer is a good idea. Here is a sampling: In American English, teams and corporations usually take singular forms of verbs (e.g., Apple Corporation has brought out a new model), whereas in the UK, they often take plural forms (e.g., Manchester United are the winners. This is an instant signal indicating where one’s English was learned. British English uses shall more often than will. In British English, the preposition from is used to indicate start times (e.g., Classes start from Monday), whereas in American English, the word â€Å"starting† or the preposition â€Å"on† is used instead (e.g., Classes start on Monday†, or â€Å"It will run six weeks, starting Monday† ). Americans enroll in courses, go to addresses on streets, and enroll in courses, while Brits use the other preposition. As English is used more and more widely and by peoples all over the world, there will be inevitable evolution in the language. What will â€Å"correct English† mean in 10, or 50 years? This subject is much too large for this article, but is the subject of serious academic consideration. In the meantime, try to use local variants but don’t let worry keep you from trying out your English in every possible situation.

Special Advertizing Campaigns Research Paper Example | Topics and Well Written Essays - 750 words

Special Advertizing Campaigns - Research Paper Example According to research conducted by the prestigious consulting firm PricewaterhouseCoopers and the Interactive Advertising Bureau Poland Internet is still a dominant communication channel, it has even achieved a 12.9% increase year to year. In the research 29 entities took part and they presented data related to sales executed by external firms. The most dynamic segment has been search engine marketing which has increased by 3% compared to 2008 and in 2009 constituted 26% of total advertising expenses. The segment of advertisements and yellow pages noted a 5% value increase, whereas taking into consideration the share in the advertising types it has experienced a slight decline – 1%. E-mail marketing maintained its position of advertising expenses, that just like in 2008 amounted to 6%. In the research report, with the help of 14 entities: interactive agencies or interactive departments of advertising agencies took part , sum of net revenues of advertising agencies without medi a increased by 6.3% year to year (6.9% including media i.e. planned purchase and service of media by mediation of interactive agencies). ... The number of long-term projects lasting from 3 to 6 months has increased, whereas the number of projects executed within a month has halved. In total sales in 2009 there is a distinct share increase in motorization, transport, alcoholic beverages and telecommunication. While the following sectors: finances, commerce, hygiene, pharmacy, computers, fashion and books, DVD, food, tourism have reported a decline. According to 29% of researched agencies the interactive sector expects a 21-40% increase in sales in 2010; according to 21% of the researched the increase will amount to 5-10% and according to 14% of the researched the level of sales increase may exceed 61%. This report also reports that year 2009 has been the period of development of social portals engaging internauts. Social marketing has been the fastest developing segment in the US market. Among communities significant presence of business could be observed. Mobile segment turned out to be particularly strong. It is estimate d that in 2010 mobile advertising in Great Britain will increase by 38%. We would like to wish to the Internet sector next success in 2010. The Report has been divided into 8 chapters. Chapter 1 focused manily on Polish Internet market survey results. According to the InternetWorldStats data for December 2009, 27% people across world uses Internet. 42% Asians of all Internet users dominate among internauts. Whereas almost every fourth Internet user (24%) lives in Europe. According to GUS research of April 2009, 57% of Polish households used Internet. Next 2% did have access; remaining 41% did not have access to Internet due to lack of skills, lack of need & too much expense. According to the NetTrack research (Millward Brown SMG/KRC commissioned by